The "Augmenting Reality"

AR-related injuries from apps like Pokemon Go! were so common, that Grandma thought it was a trend to willingly endanger yourself.






See the full campaign at





You can send your friends a voicemail.



Or a greeting card.



Or if you're really feeling extra, an entire care package. 



Bryson Schmidt - Writing, Filming, Editing

Mikayla Lapierre - Art Direction


🏆 Droga5 Young Shits Competition - Top 5 / Shortlisted