Guitar Center – Power to the Creators

Guitar Center doesn't care what kind of music you make, they just want to help you create.

 

 

 

 

 

 

 

 
 
Instrument-case stickers for every genre imaginable would be placed on a rack near Guitar Center checkouts. 

Instrument-case stickers for every genre imaginable would be placed on a rack near Guitar Center checkouts. 

 
 
 
    Redesigned bags would help spread the message outside the store as well.

    Redesigned bags would help spread the message outside the store as well.

 
 
 

Hannah Gilbertson & Mikayla Lapierre - Video art direction, set design

Jordan Studdard - Assistant director of photography

 

🏆 Red Dot Communication Design Award 2017