Craft beer drinkers try 5.1 different brands per month*. Instead of making people search for new ones, BrewBag would distribute six-packs comprised of a random original micro-brews that would never be re-created. A beer grab bag.
Minimal allows for simple printing and endless variation.
The world of flashy beer labels is over-saturated, so we'll build equity in interesting names. If someone enjoys a name or flavor, they're bound to keep the can or tell someone about it.
BrewBag's website would act as an archive for every one-off beer that's been produced. It would also allow users to order their own micro-brew. For production simplicity, the flavor options would be limited, and no name could be used twice.